This year's Mid South Farm and Gin Show is set to take place Friday, February 28th and Saturday March 1st at the Cook Convention Center in Memphis, TN. This year, Cotton Board members are asking everyone to bring their used denim and donate it to the denim drive that will be set up at The Cotton Board's booth.
"We're bringing Cotton Incorporated's Blue Jeans Go Green (TM) denim recycling program to the Mid-South and asking our visiting producers and their families to take action as we continue to help divert used denim from landfills," explains Bobby Skeen, Mid-South Regional Communication Manager for The Cotton Board.
As of today, this Cotton Incorporated consumer-directed program, designed to emphasize the natural and environmental attributes of cotton and offer people a way to give back to their community, has diverted over 600 tons of denim from landfills across the country. The denim will be converted into UltraTouch (TM) insulation by Bonded Logic, a leading manufacturer of natural fiber insulation. The insulation will then be provided to building organizations working in communities in need- often in areas affected by natural disasters. Not only will you be helping provide to those in need, but you will also have a chance to win a prize, just by donating your old denim.
"For each piece of donated denim someone brings to our booth, they earn that number of chances to win a $300 gift card from Cabela's," adds Skeen. "Cabela's adopted an apparel finishing technology developed by Cotton Incorporated called 'STORM COTTON' and have applied the technology to a line of camouflaged hoodies."
The Cotton Board gin show booth number is 1024/1025. The booth will include bins where show-goers can drop off their donated denim items and enter their chances to win.
"In addition to bringing your denim, make sure and get one of our always-popular tubes of lip balm," says Skeen.
Information about the show can be found via the Mid-South Farm & Gin Show mobile app which is available for download now in the iPhone and Android app stores, or by following this url: m.core-apps.com/msfgs2014. Then click on "Exhibitors" and search for The Cotton Board.
The Blue Jeans Go Green (TM) denim drive recently collected its 1-millionth piece of used denim.